Our Story
King's Cup Is A Globally Broadcast Celebrity Football Event Bringing Together Iconic Athletes, Influential Creators, And Passionate Fans On One Stage.
More Than A Match, It Is A Premium Sporting Spectacle That Blends Elite Football, Global Media Reach, And Digital Influence To Create A World- Class Experience.
Powered By Al Jalila Foundation, King's Cup Transforms Stadium Energy
Into Meaningful Impact
Ensuring That Every Game Contributes To A Greater Purpose.
We Are Not Just Hosting A Match.
We Are Building A Legacy.
Our Leaders
Alexander Claus Sailer is a German descended entrepreneur and businessman involved in multiple successful ventures across different industries. Known for his strategic vision and passion for football, he combines leadership with a strong focus on community and innovation.
He recently took over leadership of the King's Cup, guiding it's full rebound and long term development. His vision is to grow the event into one of the regions most exciting annual football spectacles while maintaining its core mission of entertainment, community engagement, and charity.
Held annually in Dubai, the King's Cup is a charity football event that brings together legendary players such as John Terry, Paul Scholes, Paul Pogba, Patert Ibrahimovic, and Roberto Carlos, alongside global creators like KSI, MrBeast, and iShowSpeed. Under Sailer's leadership, the event aims to expand its global reach and deliver an unforgettable football experience for fans worldwide.
Kirsten Michaels has been part of the King's Cup since its inception as the one of the league's original creator and a key supporter of its vision from the very beginning. A passionate philanthropist, she is deeply committed to using the platform to support meaningful charitable causes.
With a strong interest in marketing and creative concept development, Michaels plays an active role in shaping the leagues identity and expanding its impact. Through her work with the King's Cup, she helps bring together global football legends, media personalities, and fans in Dubai for a unique event that combines sport, entertainment, and philanthropy.
